In a bold move to bridge continents and cultures, LAAX Weeks China swept through six major cities this autumn, bringing Swiss freestyle flair to the heart of Asia’s burgeoning snow sports scene. While the tour’s official itinerary spotlighted indoor snow domes and high-tech terrain parks, it was the unexpected dry slope appearances that added a fresh layer of impact.

The promotional tour, part of LAAX’s wider push into the Asian market, aimed to introduce the resort’s signature freestyle ethos to new audiences across Beijing, Shanghai, Wuhan, Chengdu, Chongqing, and Guangzhou. With sold-out workshops, rider meet-and-greets, and live demos led by Chinese and Taiwanese KOLs, the campaign delivered a full-throttle taste of the LAAX lifestyle.

Photos shared on LAAX’s social channels revealed riders carving lines and landing tricks on synthetic matting and conveyor-style slopes—venues not listed in the official programme but clearly central to the brand’s grassroots outreach. In Beijing, LAAX ambassadors were spotted at Qiaobo Ice & Snow World’s adjacent dry slope zone, a popular training ground for freestyle camps. In Shanghai, the team dropped into Xinzhuang Dry Ski Slope, an outdoor facility known for its urban-style ramps and year-round accessibility.

These dry slope activations weren’t just filler—they were strategic. In cities where snow is scarce and indoor domes are premium, dry slopes offer a democratic entry point to freestyle progression. LAAX’s presence at these venues signalled a commitment to inclusivity and adaptability, meeting riders where they train and thrive.

“Dry slopes are the heartbeat of urban freestyle in China,” said one local club organiser. “Seeing LAAX here validates what we’ve been building.”

The conveyor-style slopes, often used for beginner instruction, also played a role. LAAX riders engaged with youth clubs and first-time skiers, blending high-level demos with community coaching. Branded banners, pop-up activations, and freestyle jams turned these synthetic hills into temporary Swiss outposts—complete with the LAAX vibe.

Digitally, the tour expanded its reach via a newly launched WeChat Mini Program, offering fans updates, booking tools, and a direct line to the LAAX community. Offline, partnerships with Huabei and Switzerland Tourism China Winter Festival helped cement LAAX’s reputation as a premium destination with local relevance.

With plans to extend the concept into Taiwan and Hong Kong, LAAX Weeks China has proven that freestyle culture isn’t bound by snowpack. Whether on plastic matting or conveyor belts, the message is clear: LAAX is wherever the riders are.